How North Central Massage Turned Digital Obscurity into Local Prominence
The Challenge:
Melissa’s digital presence was holding her back:
- Complex 7-step booking process frustrated clients
- Just 2 leads from 15 weekly website visits (13.5% conversion rate)
- Outdated, unoptimized website damaging search visibility
- Incomplete technical setup preventing Google discovery
The Solution:
Zoca rebuilt Melissa’s online foundation with AI-powered agents driving visibility and conversion.
✅ Discovery Agent:
- Identified high-demand keywords using 5-mile radius analysis
- Implemented local schema markup to boost Google visibility
- Completed and optimized her Google Business Profile
✅ Win Agent:
- Built a brand-new, high-performing website from scratch
- Added one-click lead forms to simplify the booking process
- Used the L2B (Lead-to-Booking) Bot to follow up with every lead automatically
✅ Loyalty Agent:
- Encouraged rebookings with smart, automated client nudges
✅ Social Agent:
- Shared relevant content tied to local trends and client needs
The Results:
📈 +1,700% Increase in Leads
From 2 to 36 weekly client inquiries
🎯 50% Conversion Rate
Up from 13.5%, making every website visit count
📆 Fully Booked Calendar
Even slow periods are now consistently filled
💸 Significant Revenue Growth
More leads led directly to higher monthly earnings
Before Zoca vs After Zoca: Weekly Metrics
What Melissa Says Now
"I believe that Zoca has those tools to assist you as well along your journey, your business expansion whether you are just a small business like me or a medium business you are able to find value within Zoca like I have."