How 1027 Hair Lounge Went From Invisible to Irresistible Online
The Challenge:
Despite their skill and creativity, 1027 Hair Lounge wasn’t being found online:
- Just 60 weekly profile views — almost no discovery
- Only 4 website clicks per week — low online engagement
- Few new leads — unpredictable growth
- Incomplete Google Business Profile — missing critical information
Their digital storefront was failing to match the salon’s real-world quality.
The Solution:
Zoca launched a full-stack AI marketing strategy to elevate their digital footprint and fill their calendar.
✅ Discovery Agent:
- Uncovered high-demand local keywords using 5-mile radius demand analysis
- Optimized their Google Business Profile with correct info, categories, and detailed service listings
- Added keyword-rich descriptions, amenities, and consistent local content updates
✅ Win Agent:
- Streamlined the booking experience with clear calls to action
- Created high-converting service descriptions that matched local demand
✅ Loyalty Agent:
- Boosted retention through smart rebooking flows and automated reminders
✅ Social Agent:
- Scheduled location-aware posts to keep the salon top of mind for local searchers
The Results:
📈 +1218% Profile Views
From 60 to 791 weekly profile views
🖱️ +700% Website Clicks
From 4 to 32 weekly website visits
👥 10 New Weekly Leads
A reliable stream of new client inquiries
🔍 Fully Optimized Google Profile
Complete, keyword-rich, and locally ranked
Before Zoca vs After Zoca: Weekly Metrics
What Christopher Says Now
"If you're an entrepreneur, you're a business owner, and you have no web presence, if you have really no idea of how people are going to find you online and how to get your name and your business up on the first page of Google. Zoca can come in and really help you direct you in the path that you need to be to get that presence."