Zoca Beauty Price Index 2026
An original study of what beauty & wellness businesses actually charge in 2026 — built from 675 real salon service menus across 418 U.S. cities, not surveys or estimates.
Based on real published menu prices from 675+ beauty & wellness businesses, a facial typically costs $80–$165 (median $120) as of November 2026. Full breakdown by service below.
Key findings
The biggest surprise: a massage costs about 10.7× more in Brooklyn, NY ($240) than in Carrollton, TX ($23) — same service, wildly different price depending on your city.
Same service, biggest price gaps by city
| Service | Cheapest city | Priciest city | Gap |
|---|---|---|---|
| Massage | $23 · Carrollton, TX | $240 · Brooklyn, NY | 10.7× |
| Hair color | $30 · Fayetteville, GA | $140 · San Diego, CA | 4.7× |
| Leg wax | $43 · Carrollton, TX | $175 · Ashburn, VA | 4.1× |
| Haircut | $30 · Carrollton, TX | $120 · San Francisco, CA | 4.0× |
| Arm wax | $25 · Carrollton, TX | $98 · Ashburn, VA | 3.9× |
| Bikini wax | $25 · Fayetteville, GA | $97 · Ashburn, VA | 3.9× |
Every beauty & wellness businessservice — median & typical range
| Service | Typical range | Median | Salons |
|---|---|---|---|
| Facial | $80–$165 | $120 | 297 |
| Massage | $60–$150 | $110 | 188 |
| Braids | $80–$200 | $140 | 124 |
| Twists (Senegalese/passion/kinky) | $120–$240 | $180 | 101 |
| Hair color | $50–$148 | $85 | 208 |
| Haircut | $38–$85 | $55 | 179 |
| Highlights | $125–$220 | $175 | 151 |
| Brazilian wax | $55–$89 | $70 | 187 |
| Sew-in / weave | $125–$250 | $175 | 110 |
| Chemical peel | $100–$248 | $150 | 154 |
| Blowout | $50–$95 | $65 | 158 |
| Knotless braids | $200–$300 | $240 | 71 |
| Pedicure | $42–$75 | $60 | 62 |
| Bikini wax | $35–$55 | $45 | 180 |
| Underarm wax | $20–$35 | $25 | 200 |
| Facial wax | $39–$58 | $45 | 202 |
| Brow wax / shaping | $15–$27 | $20 | 192 |
| Microneedling | $228–$550 | $350 | 107 |
| Lash fill | $50–$85 | $60 | 97 |
| Keratin / smoothing | $200–$350 | $278 | 133 |
| Balayage | $195–$295 | $245 | 115 |
| Deep tissue massage | $90–$150 | $120 | 74 |
| Dermaplaning | $70–$145 | $105 | 133 |
| Root touch-up / color | $75–$140 | $100 | 121 |
| Leg wax | $55–$85 | $70 | 152 |
| Back wax | $35–$70 | $50 | 115 |
| Brow tint | $20–$35 | $25 | 162 |
| Manicure | $25–$45 | $35 | 56 |
| Lip wax | $8–$15 | $10 | 155 |
| Arm wax | $36–$59 | $48 | 142 |
| Massage | $89–$130 | $103 | 73 |
| HydraFacial | $155–$276 | $220 | 78 |
| Swedish massage | $90–$146 | $120 | 66 |
| Men's haircut | $40–$70 | $50 | 91 |
| Box braids | $150–$250 | $185 | 68 |
| Threading | $8–$15 | $10 | 49 |
| Leg wax (half) | $35–$50 | $40 | 116 |
| Hot stone massage | $73–$155 | $120 | 69 |
| Arm wax (half) | $25–$40 | $35 | 102 |
| Volume lash full set | $115–$200 | $150 | 56 |
| Lash tint | $25–$35 | $30 | 124 |
| Brow lamination | $73–$100 | $85 | 96 |
| Deep conditioning / treatment | $30–$65 | $50 | 88 |
| Boho braids | $240–$360 | $300 | 34 |
| Microblading / powder brows | $250–$500 | $400 | 57 |
| Couples massage | $139–$325 | $233 | 33 |
| Prenatal massage | $100–$149 | $123 | 63 |
| Lash lift | $66–$99 | $80 | 104 |
| Chin wax | $12–$16 | $15 | 106 |
| Hybrid lash fill | $75–$95 | $85 | 33 |
| Kids haircut | $20–$43 | $30 | 73 |
| Relaxer | $90–$140 | $115 | 50 |
| Gel manicure | $40–$70 | $50 | 50 |
| Signature facial | $95–$165 | $127 | 82 |
| Lash lift & tint | $85–$120 | $100 | 85 |
| Volume lash fill | $85–$110 | $100 | 40 |
| Laser hair removal | $58–$200 | $110 | 34 |
| Classic lash fill | $65–$85 | $77 | 37 |
| Botox / neurotoxin | $12–$195 | $50 | 52 |
| Silk press | $85–$140 | $110 | 48 |
| Body scrub / wrap | $90–$150 | $120 | 49 |
| Chest wax | $25–$50 | $40 | 63 |
| Dermal filler | $475–$775 | $650 | 32 |
| Beard trim | $21–$39 | $30 | 52 |
| Nose wax | $10–$15 | $15 | 53 |
| Acrylic full set | $55–$70 | $65 | 24 |
| Dip powder | $20–$60 | $50 | 21 |
| Classic lash full set | $100–$170 | $150 | 41 |
| Full body wax | $133–$250 | $175 | 38 |
| Hybrid lash full set | $115–$170 | $140 | 31 |
| Lip filler | $250–$650 | $513 | 20 |
| Lash removal | $25–$40 | $30 | 31 |
| Spa package / day | $122–$278 | $190 | 14 |
| Hot towel shave | $25–$50 | $35 | 14 |
| Fade / taper | $43–$60 | $50 | 6 |
How we built this
The Zoca Beauty Price Index aggregates real, published service-menu prices from 675+ beauty & wellness businesses in our network — not surveys or estimates. For each service we drop non-positive and outlier prices, then report the median and the typical range (the middle 50% of prices). Figures were last refreshed in November 2026 and update as menus change.
Prices vary by provider experience, products, location, and add-ons. Read our cost guides, or browse the directory to book directly.
These figures come from real published service-menu prices across 675 beauty & wellness businesses in 418 U.S. cities on the Zoca network — free to cite with attribution. Journalists welcome; reach out for the underlying breakdowns.
Cite as: “Zoca Beauty Price Index, November 2026.”